By Edwin Caicedo | Environmental and Health Journalist
Published: September 24, 2026
Main Facts
The automotive landscape in Colombia is experiencing a robust resurgence, and American automaker Ford is riding the crest of this wave. Barely ten months after its official market introduction in November 2025, the Ford Territory—a fully hybrid family SUV—has officially crossed the milestone of 3,000 units sold across the country.
Capitalizing on this momentum, Ford Motor de Colombia has announced the expansion of its successful SUV family with the introduction of the new top-of-the-range model: the Ford Territory Platinum. Available in pre-sale starting this month with a price tag of $175.99 million COP, this new variant aims to capture the premium segment of buyers seeking higher tiers of sophistication, cutting-edge technology, and enhanced driving assistance systems.
The commercial explosion of the Territory is not merely a localized phenomenon; it represents a fundamental shift in consumer preferences toward electrification, interior spaciousness, and urban-friendly yet adventure-capable utility vehicles. According to internal company metrics, the SUV achieved a historic monthly record in August 2026, registering 589 newly matriculated units for the Territory line alone. This performance propelled Ford to a broader monthly milestone of 1,032 total vehicle registrations—its best performance since 2021—translating to an impressive 61.3 percent growth compared to August 2025.
Chronology: From Launch to Market Triumph
To understand how the Territory became one of the fastest-selling vehicles in Ford’s recent Colombian portfolio, it is essential to trace its timeline:
- November 2025: Ford officially launches the Territory in the Colombian market, introducing the Trend and Titanium versions. The vehicle enters with a distinct value proposition: a fully hybrid powertrain designed to eliminate range anxiety without the need for external plug-in infrastructure, coupled with a spacious cabin tailored for modern families.
- Early 2026: Initial adoption surpasses internal projections. Buyers looking for fuel efficiency amid shifting economic landscapes gravitate toward the self-charging hybrid architecture. Urban commuters in major cities like Bogotá, Medellín, and Cali find the vehicle’s dimensions and tech-heavy interior ideal for daily gridlock as well as weekend getaways.
- August 2026: The Territory hits a watershed moment. Driven by a recovering national automotive sector and favorable macroeconomic trends—such as the revaluation of the Colombian peso—the SUV records 589 matriculations in a single month. This positions the Territory as the second best-selling vehicle overall in Bogotá and the eighth nationwide across all segments for that month.
- September 2026: Buoyed by these record-breaking sales and having officially surpassed the 3,000-unit cumulative sales threshold, Ford Motor de Colombia officially unveils the Territory Platinum. Positioned as the ultimate expression of the lineup, the Platinum variant is rolled out to meet the demands of an increasingly sophisticated clientele.
Supporting Data & Technical Specifications
The commercial triumph of the Ford Territory is deeply rooted in its engineering and configuration. Pedro Juan Botero, Marketing Manager for Ford Motor de Colombia, emphasized that the vehicle’s success stems from matching what Colombian consumers actively look for: a blend of high performance, eco-friendly efficiency, and uncompromised space.
The Hybrid Powertrain
Unlike traditional mild-hybrids or complex plug-in hybrids that require dedicated home or public charging networks, the Territory utilizes a self-charging full hybrid system.
- Engine: 1.5-liter EcoBoost turbocharged gasoline engine.
- Electric Motor: Permanent magnet electric motor paired with a 1.8 kWh lithium-ion battery.
- Total Output: A combined system output of 240 horsepower and a staggering 545 Nm of torque, figures that place it well ahead of many competitors in its class.
- Autonomy: Thanks to this dual-power configuration, the SUV easily delivers a driving range exceeding 1,000 kilometers on a single tank, making it exceptionally economical for long-distance travel.
Dimensions and Comfort
Designed specifically for families who refuse to compromise on legroom or cargo capacity, the Territory offers dimensions that are difficult to match in its pricing tier. It bridges the gap between an agile daily city cruiser and a robust long-distance cruiser.
The Territory Platinum: What’s New?
The newly introduced Platinum trim elevates the baseline platform by integrating several exclusive aesthetic, comfort, and safety upgrades:
- Advanced Driver Assistance Systems (ADAS): Features the Intelligent Adaptive Cruise Control with Low-Speed Stop & Go, engineered specifically to tackle grueling urban traffic jams. The vehicle can autonomously match the speed of surrounding traffic, bring itself to a complete stop, and resume motion when traffic clears.
- Exterior Styling: Distinctive bitono paint configuration, black gloss roof and exterior mirrors, a redesigned front grille featuring an illuminated LED central light bar, 19-inch aluminum wheels, and the exclusive "Platinum" front badge. It is available in seven distinct exterior colors: Carbon Gray, Ruby Red, Agate Black, Platinum White, Metallic Blue, Oasis Green, and Ocean Blue (the latter being exclusive to the Platinum trim).
- Interior Luxury: Premium light-gray leather upholstery, 10-way power-adjustable front seats equipped with both heating and ventilation functions, a panoramic glass sunroof with electric opening, dual-zone automatic climate control, and customizable ambient lighting.
- Technology & Infotainment: Integrated dual 12.3-inch screens for the digital instrument cluster and infotainment hub, wireless Apple CarPlay and Android Auto compatibility, a 10-speaker Audiophile sound system complete with a dedicated subwoofer, a wireless smartphone charging pad, and remote vehicle management via the FordPass App.
Official Responses and Executive Insights
In an exclusive interview with EL TIEMPO, Pedro Juan Botero did not hesitate to label the vehicle’s trajectory as a definitive milestone for the brand.
"At this moment, the Territory is already a success story in Colombia," stated Botero.
According to the executive, the rapid market penetration was no accident. Ford meticulously analyzed consumer trends prior to the rollout. They identified a surging appetite among Colombians for vehicle electrification, a demand for expanded interior roominess, and an uncompromising expectation for advanced safety and tech features.
"It’s a fully hybrid motorization that is remarkably efficient, yet delivers a level of power and torque that truly stands out in this segment," Botero explained regarding the vehicle’s mechanical heart.
Addressing the broader context of the national automotive market, Botero noted that the industry is benefiting from a wave of pent-up demand following years of economic and political volatility. Furthermore, favorable currency movements—specifically the revaluation of the Colombian peso—have allowed importers and manufacturers to offer more competitive and stable pricing structures.
"Today, the Colombian consumer has more options, and coupled with that, a stronger peso makes prices significantly more competitive," Botero added.
Market Implications and Future Outlook
The rapid ascent of the Ford Territory and the subsequent launch of the Platinum trim carry profound implications for the Colombian automotive sector:
- Normalization of Electrified Vehicles: By offering a high-performance hybrid that does not rely on public charging infrastructure, Ford has successfully demystified electrification for mainstream buyers. The vehicle proves that eco-friendly mobility can coexist with high horsepower and substantial towing/hauling capabilities.
- Intensified Competition in the Mid-to-High SUV Segment: With a price point of $175.99 million COP, the Territory Platinum directly challenges established legacy SUVs, forcing competitors to upgrade their technological offerings, particularly regarding autonomous driving aids tailored for congested urban landscapes like Bogotá.
- A Blueprint for Brand Recovery: Ford’s localized strategy—listening closely to urban family needs while timing product refreshes with macroeconomic recoveries—serves as a case study for how global brands can successfully pivot operations in Latin American markets.
As the Territory moves past its first anniversary in the country, it has successfully transitioned from an ambitious market experiment into the cornerstone of Ford’s commercial strategy in Colombia. By combining electrification, uncompromising space, high-end technology, and robust safety into a cohesive package, Ford has set a new benchmark for what Colombian families expect from a modern SUV.
